Methodology · 3 building blocks

How we make brands visible in AI.

Three building blocks interlock. The Resonance Twin Model makes personas measurable. The Modeling Engine translates brand knowledge into a verifiable pipeline. And the GEO Score measures what reaches ChatGPT, Perplexity, Google AI Mode and Claude in the end. Substantive and traceable, on a scientifically grounded foundation.

  • 1 model · personas measurable
  • 3 layers · 9 components · one engine
  • 4 AI KPIs · one GEO Score
  • Schwartz values · peer-reviewed
01 Model

Resonance Twin Model

Classical personas are stories without data. The Resonance Twin turns each persona into a quantified model. Impact becomes measurable, not guessed.

  • Values compass based on the Schwartz Theory of Basic Values (peer-reviewed since 1992)
  • GEO profile, search behavior and AI affinity per persona
  • Research prompts along the 7-stage customer journey
Resonance Twin Model in detail
02 Engine

Modeling Engine

One engine, three layers, nine components. Each component has a clear input, a clear output and a verifiable quality threshold.

  • Context layer: website, Knowledge Graph, reviews as the knowledge base
  • Market layer: profile, research prompts and competition
  • Output layer: distillation into personas and an FAQ library
Modeling Engine in detail
03 Measurement

GEO Score

AI visibility becomes measurable instead of guessed. Four AI metrics, weighted across four quality layers, give one value that shows where you stand today.

  • Four KPIs: Mention Rate, Citation Rate, average position, Share of Voice
  • Weighting: outcome visibility 40 %, KG completeness 25 %, market resonance 20 %, E-E-A-T 15 %
  • Comparable across competition and over time
GEO Score in detail
Methodology in practice

How these three building blocks unfold across three phases.

Model, engine and score are the foundation. In the operational flow they become three phases with three steps each, from context capture through market analysis to the final outcome.

How we work
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See the methodology applied to your brand.

In the free audit we apply model, engine and score to your company. We assess your current AI visibility, compare it against the competition and deliver a concrete roadmap.